When you shop with Baldwin Jewellery, you become more than just a customer, you become a lifelong friend. It's what makes us stand apart from the crowd. Regarded as one of Devon’s best kept secrets, we've been honoured to make jewellery for generations of families, celebrities and Royalty alike. Our jewellery is exquisitely designed using both time honoured traditional techniques and modern technology, it's then created in our onsite workshop. Whether it's to buy a piece of jewellery or use our repairs service, John, James and everyone here at the Baldwin Jewellery team look forward to seeing you.

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Harlequin Trilogy

Harlequin Trilogy

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Infinity Pendant

Infinity Pendant

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Our Jewellery 

Whether it’s our own exclusive Baldwin Jewellery collections, or pieces hand selected by us, the ethos is exactly the same. We champion both traditional skills and innovative creativity with a passion.

When creating a new collection, we take great pride in making sure that every single piece feels special and fuels the excitement we have for gorgeous, handcrafted fine jewellery.

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Our Bespoke Jewellery Design Service using CAD

Bespoke Jewellery Design, Experience and Expertise

John and James find it impossible to separate the design from the craft when it comes to quality jewellery. Both are  innovative designers and highly skilled craftsmen that take pride in their experience and expertise. “We don’t just sell our jewellery, we savour it,” explains James. “We marry the traditional skills with the very latest technology to get the best of both. It means we can take a customer’s idea and bring it to life on screen to share and discuss first by showing the intricacies of the design. Only when we are sure that they are delighted with the CAD renders will we then proceed to shape the piece itself.”

Design Service

Design Gallery

In our gallery, you'll find a selection of the varied and diverse special commission pieces designed and created by us. Taking your idea along with our skill and imaginative design, we bring your dreams to life resulting in beautifully exquisite jewellery made especially for you. A wish for a star sign pendant became a disc of rose gold with diamonds depicting the constellation in the night sky. 

“We love working with our fantastic customers to bring their stories and dreams together into a very special piece of jewellery,” says James Baldwin. “It’s what it’s all about – that magic.” together we could craft your special piece of jewellery.

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John Baldwin jewellery designer in Tavistock

“The older I get, the more I love it.”

John will never forget the first time he felt the sheer pleasure of seeing someone fall in love with one of his designs. It was London in the swinging ‘60s. A time of counterculture and creative expression. Even as he tells the story today his face creases into a broad smile as the memory floods back.

“It was magic,” he says, savouring the moment in every detail. “Pure magic,” he says again.

Now, if that sounds a bit wistful from a man who’s devoted his whole life to making magic, then think again. John understands that to love jewellery, you first have to love the people that wear it.

You see, his is a life spent designing dreams while making lifelong friends. “It’s so much more than service with a smile,” adds James. “Dad simply loves life and everything he’s created for our customers over the years celebrates that. We always say we’re in the business of making memories, and that’s as true today as it was when Dad started back in the 60s.”


Like father, like son

Considering the special pride he takes in his craft, it’s not surprising that John’s uninhibited dedication to what he believes in includes his son, James.

“My James is an incredible designer. He’s a pure craftsman in his own right. He’s taken where I’ve got to and moved it to the next level. He looks around the corner and embraces the future,” enthuses John, full of pride.

“I’m obsessed with every detail behind Baldwin jewellery,” says James. I even annoy myself sometimes with my need to leave no stone unturned, literally.” James personally approves every piece before he allows it to be sold. Like his father, he understands that every item of jewellery is as unique as the person who wears it.

Our Story
James Baldwin jewellery designer in Tavistock

The Baldwin Handshake

A strong sense of tradition is no better illustrated than in Baldwin’s end-to-end, hands-on service.

From the first introduction, or order, they believe their customers should enjoy a seamless personal, professional and friendly experience at all times.

“A great many of our customers return to us time after time, from all over the world, and many of them are second or third generation,” explains John. “We are so proud of our customer loyalty. In fact, we love it that we can call so many of our customers personal friends, but it doesn’t matter if they are a first time customer, or someone we’ve known for decades, to us, all of our customers receive the same dedicated service, every time.”